By On Jul 26, 2018 Hairstyles
The Midwest has moved on from lobs—sort of. "The lob is making way for the modern shag," says Nicole Coil, a stylist at Blueberry Moon in Chicago, IL. "Lots of textured layers create a soft shape, which is perfect for curls and waves. And it works to give lift and volume to smooth styles." Translation: It works for every hair texture. The shag is also ideal for Chicago endless winter months, she says, because it keeps its shape under hats and beanies better than long layers can.
Of course, everyone is trying to oust the lob as the most popular cut ever—and we get it, maybe its time has past. People still love the perfect length, though; and you can make it fresh and modern by going all natural. Long layers are added for some major volume and shape, but styling is only to emphasize, not change.
The overwhelming consensus of industry professionals is that many clients are longing for long, silky locks that look great with their natural bends and waves. It’s another wash-and-go style that keeps hair straighteners and curling wands at bay unless needing to touch up just a couple spots.
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